“Please describe your job in one sentence.”
Everyone on the team of 64 received this instruction. As the new leader preparing to meet each person, this assignment enabled individuals to self-articulate what they do versus knowing everyone by their job titles.
The team embraced the challenge; all showed up with a handcrafted single sentence. One description stood out from the other 63. Almost two decades later, it remains easy to recall: I write.
Marta, a talented, funny, and oh-so-loveable curriculum writer showcased her serious professional expertise with just two words. Without realizing, she crafted a valuable, evergreen lesson for any communicator. Her ability to share so much through so little inspired a formula worth committing to memory: Brevity = Mastery
With equal parts deliberate word choice and desire to communicate well, anyone can write (or speak) like Marta. Doing so requires investing big effort, but not doing so costs more. In a world where anyone can write or say anything at any time, and too many do, Ancient Wisdom hints to a better way: Let your words be few.
© Copyright 2022, David Staal, all rights reserved